For our most popular items, particularly jackets, we replaced the Small, Medium, Large labels for a numbered system. 1, 2, 3 etc. This we have found reduces errors in ordering as you now need to have a chest measurement in order to choose a size.
Frequently Asked Questions…
Q1: I have a Small dog, so I order the Small / Low number size right?
Simple Answer: NO ! It is important to take a chest measurement first.
The size of a jacket (1, 2, 3 etc) refers to the size of the garment and has nothing to do with the size of your dog.
Your "Small Sized" Border Collie for example has a huge chest girth compared to a Chihuahua , so if a Small Size 1 fits a Chihuahua, your Collie could be a Size 5 and above.
Q2: The last dog jacket I purchased was a Medium / Size 2 so I should purchase the same size ?
Answer: Again, No. Different designs / styles of jackets can have different size ratios so you may be a size Medium / 2 in one type and a size 3XL / 7 in another. Take a chest measurement and check the size chart for each product.
Unlike our (human) clothing, there is not a standard when it comes to the manufacturing of pet clothes and their sizes.
Q3: What size do you recommend for a particular breed?
Answer: As dogs can vary in size, even within the same breed it’s very difficult to advise on a size without measurements. Send us your pets measurements via our contact form and one of our team will be happy to advise on a suitable size and jacket design.
Each product that comes in various sizes will have its own size chart in the description and the item pictures, so check for each item.
Just as you would measure your waste before buying a pair of jeans, you need to measure your dog!
Still unsure?
Remember, if you are still unsure whether you have chosen correctly, please reach out to us. You can also include your dogs measurements with your order (leave details on the checkout page) and we will check your measurements and sizes before we process, letting you know of any changes if required.
Measuring your dog is very important as sizes for dog apparel can be confusing and change from product to product. Remember sizes have to cater for all breeds from the tiniest of dogs to large breeds like German Shepherds.
We recommend you measure your dog for each different garment / product using the guidelines shown and choose the size giving the most room.
Remember that any clothing and especially collars should fit comfortably and snug but be able to provide freedom of movement so its always best to place 2 fingers under the tape measure when measuring or add 2cm to the number you get as you don’t want the item being too tight,
If ordering for a puppy / young dog remember to allow room for growth as dogs grow very quickly and some breeds can double in size in a matter of months.
Dogs like us humans come in all different shapes and sizes and in many cases their figure is not always in proportion to the length of their body so it is not uncommon for some designs of jackets not covering all the way down their back.
If you want one of our team members to check you’ve ordered the correct size, include your Dogs measurements in the ‘Notes’ section on the checkout page and we will review before we process your order.
HOW TO MEASURE:
The 3 main measurements for our dog clothing range should be taken as follows:
Most Important
1) Chest / Bust Girth - Make sure your dog is standing and measure loosely (3 fingers under tape / measuring over thick coat ) all the way around the dog's chest at it's widest point, which is typically around 2 inches behind the front legs.
To make sure you have measured the widest part of the body it is sometimes worth taking 3 measurements of the chest a few inches apart and using the largest of the 3 measurements.
2) Body Length - Measure along the dog's backbone from the collar to the base of the tail.
3) Neck - Measure loosely around the widest part of the neck for collars
Using a flexible tape measure is the easiest way to take a measurement around the chest but if you don't have one at hand, use a piece of string or cord, loop around your dog and make a mark on the cord where the two points cross. Measure the length of cord to the mark you just made which will give you the circumference of your pet.
Have a printer but no tape measure? Follow this link for a printable tape measure
How to determine the correct size:
Find a size that will allow for your chest measurement first. I.E - If you dog measures 50cm girth, then you will need find a size for chest 50cm and above, ideally 52cm - 55cm to allow for a little room.
The chest measurement on the size chart is the most important measurement as the jacket must be large enough to go around your dog's chest.
Then check that the body length on the size chart (where shown) is shorter or equal to your dog's body length to ensure it will not cover beyond the tail.
Please see the individual size charts on each product page for all dog clothing.
We highly recommend you measure the individual dog where possible to get the best fit. However the following chart shows average breed measurements which with give you an idea and may be used as a guide only when measurement is not possible. We cannot guarantee the sizes below will be a match for your dog as each dog is different and can vary in size within the same breed.
Breed |
Average Neck Size in CM |
Average Chest Size CM |
Afghan Hound |
55-60 |
70-75 |
Airedale Terrier |
55-60 |
60-65 |
Akita |
60-65 |
75-80 |
Alaskan Malamute |
60-65 |
Varies |
American Bulldog |
60-65 |
50-60 |
Australian Shepherd |
55-60 |
Varies |
Basset Hound |
55-60 |
65-75 |
Beagle |
45-50 |
45-55 |
Bichon Frise |
45-50 |
45-55 |
Bloodhound |
70-75 |
70-80 |
Border Collie |
45-50 |
45-55 |
Boston Terrier |
45-50 |
50-65 |
Boxer |
55-60 |
60-70 |
Brittany |
40-45 |
Varies |
Bull Terrier |
45-50 |
Varies |
Cairn Terrier |
40-45 |
40-50 |
Cavalier King Charles Spaniel |
Varies |
50-60 |
Chihuahua |
35-40 |
30-40 |
Chinese Crested |
30-35 |
40-50 |
Chow Chow |
60-65 |
55-65 |
Cocker Spaniel |
45-50 |
45-55 |
Collie |
55-60 |
70-80 |
Corgi |
40-45 |
45-55 |
Dachshund Standard |
50-55 |
50-60 |
Dachshund Mini |
45-50 |
35-45 |
Dalmatian |
50-55 |
65-75 |
Doberman |
60-65 |
70-80 |
English Bulldog |
60-65 |
50-60 |
English Setter |
60-65 |
65-75 |
Fox Terrier |
40-45 |
45-55 |
French Bulldog |
40-45 |
50-60 |
German Shepherd |
60-65 |
75-85 |
German Shorthaired Pointer |
60-65 |
Varies |
Golden Retriever |
60-65 |
75-85 |
Great Dane |
65-70 |
75-85 |
Great Pyrenees |
75-80 |
Varies |
Greyhound |
45-50 |
70-80 |
Greyhound Italian |
30-35 |
Varies |
Irish Setter |
55-60 |
70-80 |
Jack Russell Terrier |
35-40 |
50-60 |
Keeshond |
60-65 |
Varies |
Labrador |
60-65 |
65-75 |
Lhasa Apso |
40-45 |
45-55 |
Maltese |
35-40 |
35-45 |
Mastiff |
80-85 |
Varies |
Newfoundland |
80-85 |
Varies |
Norwegian Elkhound |
55-60 |
Varies |
Old English Sheepdog |
60-65 |
75-85 |
Papillon |
30-35 |
Varies |
Pekingese |
40-45 |
40-50 |
Pitbull |
45-50 |
60-70 |
Pointer |
60-65 |
70-80 |
Pomeranian |
35-40 |
35-45 |
Poodle Mini |
40-45 |
40-50 |
Poodle Standard |
45-50 |
60-70 |
Poodle Toy |
35-40 |
35-45 |
Pug |
40-45 |
40-50 |
Rottweiler |
75-80 |
65-75 |
St. Bernard |
80-85 |
75-85 |
Schnauzer Standard |
50-55 |
60-70 |
Schnauzer Mini |
40-45 |
45-55 |
Scottish Terrier |
50-55 |
45-55 |
Shar Pei |
50-55 |
60-70 |
Shetland Sheepdog |
45-50 |
Varies |
Shih Tzu |
35-40 |
40-50 |
Siberian Husky |
55-60 |
65-75 |
Springer Spaniel |
45-50 |
70-80 |
Staffordshire Bull Terrier |
50-55 |
65-75 |
Weimaraner |
55-60 |
75-85 |
Welsh Corgi |
Varies |
45-55 |
West Highland Terrier |
Varies |
40-50 |
Wheaten Terrier |
55-60 |
55-65 |
Yorkshire Terrier |
30-35 |
30-40 |